One additional question my team was asked by a caller to the practice was: ‘How were we taking ozone out of the sky to treat teeth, and was there less now to
protect him?’. This question reflects how much education we as a profession will be involved in when we take up this new technology. The uptake of this
treatment has exceeded all expectations and this has been reflected by every dental practice across the world that has invested in this technology. Our information leaflet has been based on those questions asked by our patients and the dental team. As modern technology allows all brochures to be produced in-house, they can evolve as necessary. By pricing the treatment below the cost of a traditional filling, there is a positive pressure on the patient to take up this treatment modality. And lastly, as one of the first dental practices to offer this technology, we had a positive marketing tool to use in attracting new patients.
When we started to audit where and how patients found our dental practice, the www accounted for over 85% of all new patients, and articles posted on our www site 'pulled' the patient in. The www remains a very cheap but powerful marketing tool. The information that you have in your practice should be reflective of your practice - not anyone else's! It may seem a simple point, but if you cannot delivery what you have printed, then you will loose your patients just as fast as they found you. Keep your message short and simple. If you cannot copy write, then approach your patients - you do of course make a note of what jobs they do, don't you? Failing your own client base, then look outside into the commercial world.
Costing Ozone Dental Care
The costs of this technology versus the costs of traditional fillings, and the potential returns on investment in the HealOzone unit. We currently charge £98 for a single surface average sized composite filling that takes, on average, 20 to 30 minutes to complete and costs us approximately £54 to perform. This equates to £108 per hour profit to the practice. In contrast, when we did the same calculations using the dental ozone unit, the results were very different. We looked at both the treatment of a single tooth and a full mouth treatment. The full mouth treatment comprises teeth (one or more) in all four quadrants.
The costs were correct for 2003 for a private -based practice in the UK. Some practices charged from £15 - £20 UK Pounds for every ozone treatment, and then charged an additional fee for the filling material used. One government-funded/socialised care practice in Ireland charged £5.00 for every ozone treatment, on the basis that it would save the practice larger sums, in terms of reduced time, reduced re-current decay and fillings, and post-operative pain appointments. For upto date fees, please contact your local O3 Dealer or Dr Julian Holmes.
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Research and Support
One aspect of buying into a new technology is always whether there is adequate support for it, service backup, product information and clinical technique clarification if required.
For Ozi-cure current costs, delivery, service, parts and general information from O3, please contact the CEO, Colin Davidson. The Clinical Protocols are avaiable from O3 & Dr Julian Holmes, the Clinical Director of O3 & author of the clinical guide and protocols. (Service and parts backup for the KaVo HealOzone unit is available from KaVo GmbH.)
The www still remains the best source of information, with a user-group and information being avaialble through www.the-o-zone.cc or www.rainbow-smiles.co.za. The user group is international and has some 1000 dentists, doctors and vets around the world who pool their information and experiences. The www site is closed to the general public, as it is intended as a forum for clinical practitioners to talk freely about ozone treatment.
As the number of practices buying into this technology has increased, many of the of requently asked questions covering all areas of the use and promotion of this product have been collated into a readily accessible database for general release to users. This FAQ Sheet is included in this publication.
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...every practitioner has a stricy duty of care and should rethink their management caries in the light of the current published research
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Over these three articles, I have tried to show how dental care is changing. There is a real need for practitioners to change their practice of dental care. As ozone technology becomes a topic of interest in the national and international media, patients will start to ask their dentist about this technology and may demand it. The scientific research shows that the technology is effective and that the mindset of ‘amputation of tooth tissue’ has to change.
Every practitioner has a stricy duty of care and should therefore rethink their detection and management of decay in the light of the current published research.
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Ozone Technology Potential.
In the future, this technology may have other indications, including the decontamination of dental unit water lines that are especially vulnerable to bacterial contamination and colony growth due to the static layer of water at the inner tube surface or surface bacterial growth known as a "biofilm".
Other uses may be for the treatment of periodontal disease and the re-washing of surgical sites prior to, for example, implant placement. A number of studies are currently being undertaken, including those by Dr Hubert Chang in London on the cleaning of root canals utilising ozone in endodontic treatment and a study looking at its use as a tooth whitening system. New studies in Europe are beginning to look at periodontal treatment with ozone, and in Egypt looking at a try application for prevention.
Part 1 & Part 2 of this series of articles examines at the use of ozone in the dental practice in more detail.
1st Published; "Dentistry" 20th June 2002